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Engineering resources were fragmented across multiple locations, making it difficult for engineers to find relevant team contacts or discover which tools were available for immediate use. The lack of centralized—or sometimes any—documentation meant that developers often spent unnecessary time searching for solutions that had already been solved elsewhere.
Researchers sifted through gigabyte-scale CSVs and survey exports using Excel or ad-hoc Python scripts. Sharing findings meant pasting static screenshots into decks—a slow, error-prone loop that buried insights and frustrated non-technical collaborators.
Experimenation adoption stalled: developers implemented flags, but PMs/designers lacked a clear experimentation workflow—risking impression overages & feature creep.
Sports fans struggled to run Super Bowl squares via spreadsheets; no solution handled real‑time score polling & multi‑sport flexibility.